Northborough, MA, May 12, 2005 - ei software, inc. has teamed up with Armstrong to make finding the perfect floor simpler and more fun.

Below is the Armstrong press release announcing the redesign of its award-winning web site:

'The idea behind the new Armstrong.com is to create the
easiest and most fun way to shop for a new floor.'
-- Jesse Engle, GM, eMarketing, Armstrong World Industries

Lancaster , PA — April 28 /PRNewswire-FirstCall/ -- Armstrong (OTC Bulletin Board: ACKHQ), the most trusted name in flooring, today announced the redesign of its award-winning web site, Armstrong.com to help consumers walk through the steps necessary to find the right floor for their needs. The goal of the new site is to make finding the perfect floor simpler and more fun by offering inspiring design ideas, new interactive shopping tools, and more help envisioning new floors in a home setting.

Highlights of the new web site include:

"Nearly half of all hard-surface floor buyers in 2005 will visit Armstrong.com prior to making a purchase," says Jesse Engle, general manager, eMarketing. "People have different needs when shopping for a floor - some want to shop by room, some wish to browse, some need to learn about a particular floor type. The new Armstrong.com is designed to accommodate all of these," he says.

Envisioning Your Floor
The new web site is designed to appeal to both head and heart to help consumers learn, plan and decide on flooring. For inspiration, a new "Shop by Room" area lets consumers browse by room type to explore personal style, view beautifully decorated rooms organized by decor, and get design ideas from professional interior designers. Room views have been captured from gorgeous show homes, and pages feature decorating tips, and commentary from the interior designers responsible for the rooms.

Then there is the pioneering "Design a Room®" (Powered by ei software) - long the hottest spot on Armstrong.com - that lets customers see what their new floor will look like in a variety of room settings, mixing and matching floors with different paints and cabinets and ceilings. "Design a Room®" even features the entire palette of paint colors from Benjamin Moore and Sherwin Williams.

The new "Floor Selector" (Powered by ei software) tool leads consumers through a step-by-step process and teaches about budget, performance and style features for different kinds of floors. In addition to seeing floors in different room settings, consumers can also save floors in their own "Idea File" to compare features - and quality levels-side-by-side. And if that is still not enough to help people decide, they can order flooring samples to be sent to their own home.

Quick, Confident Selection
The site has been improved to help consumers find the information they are looking for quickly - content is arranged according to consumer needs. The new compelling design also incorporates performance enhancements that provide faster page load times.

From the new Flooring Home page, consumers can select any one of three main pathways, each aimed at different needs - "Room Design Center," "Do-it- Yourself (D-I-Y)" or "Find Your Floor," which is ideal for product browsing and targeted searching.

The Room Design Center helps design-oriented consumers think about how new flooring will mesh with their overall decor. They will get inspiration by using exclusive tools such as "Design a Room®" and "Shop by Room."

The D-I-Y center teaches about installing different types of floors and leads the D-I-Yer to floors they can install. New, more detailed product information pages along the way can help answer technical questions on the spot. Consumers also can download installation guides for Bruce, Armstrong and Robbins wood flooring. And new product benefit pages inform consumers about such trademarked features as ToughGuard® and CleanSweep®.

When they've determined whether they want wood, laminate, ceramic or resilient, Find Your Floor allows users to browse the floor they want by color, look, or in the case of hardwood, by species. After they've found the perfect floor, the last step is Where to Buy. The new Store Locator finds a local retailer who carries the shopper's specific floor selection. Floor dealers also can be contacted directly from the Armstrong web site.

"The idea behind this redesign is to capture what we've learned about what consumers really want - and help them to confidently narrow their selection. We believe no site is better at inspiring, educating, and guiding consumers through the floor-buying process than Armstrong.com," Engle says.