ei software and Armstrong have worked together to develop a groundbreaking design application for the flooring and re-decorating consumer. From floor to ceiling, from cabinets to paint, Armstrong's Design my Room(sm) is a complete room makeover tool. For the first time, consumers easily can completely re-design all the surfaces of any room in their home. They simply load a digital photo of the room, choose products that match their taste and budget, and immediately see the full picture of their room's transformation. They also may choose to select from dozens of pre-installed sample room photos.

Buy your copy now! Visit www.armstrong.com to purchase a CD or download of this outstanding application.

Design my Room is a unique program within the home improvement/re-decorating industry. Armstrong has secured paint palettes from Benjamin Moore® and Sherwin-Williams® to complement the flooring, ceiling and cabinet options offered by Armstrong brands. In addition to Armstrong sheet vinyl and vinyl tile, Genuine Linoleum™, ceramic tiles and laminate floors, the program also features hardwood floors from Armstrong, including Bruce® Hardwood Floors, Hartco® Quality Hardwood Flooring and Robbins® Fine Hardwood Flooring. The products are available at flooring retailers or major home improvement stores and nationwide.

ei software's proprietary technology allows users to view sample room scenes with realistic renditions of over one thousand flooring products. What makes Design my Room unique is the ability for users to image all of the same flooring and associated products on their own digital images.

"Armstrong's Design my Room lets our customers envision their new room before they start shopping. This makes redecorating easier and more fun," says Jesse Engle, general manager, eMarketing, Armstrong.

After selecting or uploading a digital photo, consumers use the program's tracing tool to outline areas where they want to insert new surfaces and then merely point and click to explore myriad design combinations. The program will adjust the perspective for the new surfaces so that, for example, a floor surface looks as if it is lying on the floor, not floating above it.

The program also allows the user to share their ideas with friends and family via e-mail and also will create a shopping list based on the final selections.

Consumers may purchase the Design my Room CD ($12.99) at www.armstrong.com or may download it directly from the Web site ($9.99).